It Is Not About Me via Trance Channel Jeff Fasano  

HarmonicConvergenceofSouls

From the Archangelic Realm of Michael this is Michael and We welcome you as you move deeper into the depth and breadth of your heart and open to the grandness of self to move out into the world in the grandness of self. We come to you at this important time and ask you to take a look back.
We also ask you take out a pad and pen and at the top write down, “It is Not About Me” and then make a list of your intentions. If you have taken the oath to move into We Consciousness we ask you to look in the mirror. When the mirror faces you and you look into it might you see that what is reflected back may be where you may have made it all about you? Are you truly in We Consciousness? This a period of time where you could look at all the aspects of self that surfaced within you. If in fact you are moving into We Consciousness it is time to take a deeper look at what is being revealed to you in the mirror. Look dear ones at where you still may be making everything about you and may not know it because you are in a blind spot. At this time this is very important as you move into We Consciousness.
So We ask you to close your eyes and ask yourself, “Am I still making it about me?”
Then ask this: “When the mirror from my brethren and others reflects back to me, can I look at where I still might be making it about me? Am I open to receive this?”
If you are moving into your heart space and opening to receive love to refine and define yourself on your pathway to self-mastery this is a vital step in We Consciousness. If it is important for you to master the self, then when in We Consciousness, it is important to allow the mirror to reflect back to you what needs to be refined and defined. There is no judgement and shame with this dear ones. It may simply be a mere suggestion for you to look at where the narcissism of the me is still involved that is based upon your wounds and old defense patterns.
This refine-ment and define-ment process is to look at where you still may be in the narcissism of the me so you can see this and bring it to the fore. Have your feelings that come up within you when the mirror reflects back to you what you may not see in your blind spot.
All of this is based in the narcissism of the me and in your old wounds. Dear ones it is not “all about me”.
After you do this write down your intentions that is based on manifestation. What do you intend to manifest both personally and in your endeavors.
Your portals of energy will be opening to guide those who are committed in the idealistic theory of We Consciousness. Look at the idealistic concept of we consciousness. If you are walking the path of the light worker and way shower it is about embodying and being We Consciousness. This is why We suggested to look into the mirror to see if there is a blind spot where the narcissism of the me is still in effect where you make it all about you. There will be five specific multi-dimensional energies from fifth dimensional sources that will move in to guide and support those who made the choice and taken the oath to move into we consciousness.
What We are bringing you at this time is the first step in refining and defining to bring you to a greater awareness and consciousness of yourself as you begin to move into We Consciousness. You are therefore human and from time to time move into blind spots. When someone may simply bring to the fore your blind spot, how does this make you feel? Are you reacting? And based upon your conditioning may think you are being judged and shamed, doing it right or wrong, this way or that way, either/or? This process is a part of We
Consciousness. For those who intend to make others aware of their blind spot it is important to be aware as to how to communicate it so it can be received by another in their open heart with love. Since you are committed to move into We Consciousness it is important to be aware of this.
Most of our messages will now be geared toward We Consciousness. We have brought many teachings to you and most of them have been guiding you to self realization consciousness through exercises, lessons and messages. In many ways you have reached the capacity of these teachings. It is now about implementing these teachings, messages, lessons and exercises. So We will come to you with how you can begin to implement the teachings within yourself and giving them to the masses. We have just given you the first “How To” step to implement we consciousness by making your list and seeing if you still make it about you.
As these five multi-dimensional energies move into your earthly plain they will form a high vibrational energetic corridor that will support and guide you into We Consciousness. Fifth dimensional energies will more readily join and remain with you in the third dimension. Fifth dimensional beings are now moving into your third dimension, And based upon the individuals resonance and vibration, some will be able to see these beings and some will interact with them. This will happen at specific vortexes on your earthly plain and you might be called to a vortex to join with these beings. This is all based upon your resonance and vibration to connect with these beings and energies on your earthly plain. Some of you may see them in the physical form. Some may connect with them energetically in their heart space and with a knowingness that they are connected in the form of the third dimension. These energies will reside in the new form in your third dimension that is community, harmony and equality and we consciousness.
We have come to you with the We Consciousness Conversations and called them conversations because We included you. So We ask you:
Are you having conversations when you are giving your endeavors and your modalities?
Are you including others?
Or
Are you still standing at the pulpit and telling everyone what you know?
This is based upon your wounds.
As We conclude at this time, We now let you know that specific multi-dimensional portals will be opening. It will be a combination of star realms including those of the Arcturian and Pleiadian star realms. A portal from the Inter-Galactic Federation will open that will guide, support and in many ways protect those who have chosen to open to the being-ness in their heart space to do this work. We use the word protection not as a defense mechanism for what you may think may be out there to circumvent your pathway.
No Dear Ones, this is a protection of love, peace and equality. It is an intention. Two additional portals will open. One from the Orion Star system that will contain various messages. The Arcturian portal will be a streamlined masculine energy. The Pleiadian portal will be a balance of the masculine and feminine energies. These energies will ground the entire portal. The Arcturian and Pleiadian portals will balance the male and female energies. The Inter-Galactic energy will move directly down the center. What will form will be a five pointed portal.
The Inter-Galactic energy will move down in the center to hold the portal in place. On the upper right will be the Pleiadian energy. The lower left will be the Arcturain energy. The upper left will be the Orion energy and the lower right will be the Lemurian energy. These energies will balance each other. It will be a five sided star where four sides will intersect through the middle where the Inter Galactic Federation energy will be. The four energies will combine in the middle and surround the individual moving on the pathway as the way shower and light worker. These energies will work in concert with each other thus forming a fifth dimensional We Consciousness.
So as We take out leave We ask you, “Is it still all about you?”
Jeff Fasano is a transformational messenger for the teachings from archangelic realms imparting their wisdom and guidance to the world At the age of forty he found his passion for photography that led him to live a life he only imagined and became the doorway to his life purpose. He channels the energy of Archangel Michael and imparts Michael’s teachings so we can discover who we are, why we are here and find our passion and purpose in this lifetime.

Four Essential Steps to Effective, ‘Feel Good’ Marketing

HarmonicConvergenceofSouls

Over the past decade or so, it’s become clear to me that there are four steps most entrepreneurs need to go through to have their marketing feel good (to themselves and potential clients) and to be effective.

My goal in this letter is to help you understand a bit more about how I see marketing in an overall sense (for what it’s worth), see if I’m a fit to help you and help you to clarify your own understanding of marketing (much more important).

Step 1: Marketing 101

The first step is to get a basic understanding of marketing.

Most conscious entrepreneurs are a bit allergic to marketing. They don’t like it and what it stands for.

And, being real, they’d rather just do their work and have someone else handle the marketing for them.

To make matters worse, they’re usually too close to their own business to see their situation clearly.

But worst of all, they have no idea how to market their business in a way that gets them more of the kinds of clients they want, without spending a fortune to do it (or selling their soul). This results in so much confusion and frustration.

So, step one is just about getting a basic education and context of how marketing can be done in a new way.

If you check out my blog, you’ll see that there are around 500 posts on this site but I wanted to sit down and write you a letter to ensure that you were directed to what I feel are the dozen or so most foundational, important and essential things you could learn that could make the biggest difference in your marketing.

But where to start in learning a new way of marketing?

At the heart of it, I’m a believer in the idea of slow marketing.

We live, increasingly, in a fast-food world. Everything has become rushed, instant and lightning quick. And that’s affected our expectations. We think marketing should give us instant results too. We want to be able to press a few buttons and immediately have more clients. And it’s hardly our fault, it’s what we’re being promised constantly: instant results, a flood of clients, six figures quickly.

And, while I also know and teach some ‘fast marketing‘ ideas, those are only the tip of the marketing iceberg. I believe that the vast majority of our marketing must be slow. Because that’s how life ultimately works. Marketing tends to be seen as the conquest of ‘space’ – dominating more and more geographic area, owning more niches, growing our business wider and wider. But marketing must also happen over time. And go deep. As Gandhi said, ‘there is more to life than simply increasing its speed.’ I believe that slow marketing is, ultimately, more human, longer lasting, more effective and more profitable.

I think that part of what screws marketing up is the secret agenda to ‘get the sale’.

In fact, any secret agendas can screw us up.

I think the best marketing is totally upfront and transparent.

Once you get all of that, I think that there are three foundational areas that you need to focus on in your marketing: you platform, your paths and your container.

Step Two: Identifying Your Niche

Once you have a basic grasp of the heart of how marketing can work and be different, you need to make some choices about who you are trying to reach (even though it’s tempting to want to try and reach everyone).

And this takes us to the primary question of identifying your niche.

I believe that the only agenda that works the desire to know the truth of whether or not what you’re offering is a genuine fit for the potential client.

If your agenda is to ‘get the sale’ you will push them. If the agenda is for them to ‘like you’ then you will collapse. If your agenda is for them to ‘respect and value you’ then you will posture. If your agenda is only to see if there’s a real fit between you two then you will be composed.

But all of that lifts up the questions, ‘Do you really know who would be a perfect fit for you as a client?’

Have you put as much thought into identifying your niche as you need to? Thinking about this matters. There are some free videos you can watch on this topic and a lot of blog posts you can read.

Over the years, I’ve found that our deepest wounds and struggles are often a doorway into our most truest niches. And that there’s a single question you can ask yourself that seems to help people find it faster than anything I know. I think that niching can heal you.

Step 3: Clarifying Your Platform

The confused mind says ‘no’.

In marketing, the most important goal is clarity.

If people aren’t clear what you do or who you help or what you’re about, they just won’t hire you.

Clarity is power in marketing and most entrepreneurs I meet are only 10% as clear as they could be.

And the most important thing to get clear about is what you want to be known for.

Your platform is what you’re known for. It’s the DNA of your business. It’s the blueprints you build everything from. And it’s the heart of whether your business comes across clearly and authentically to others. The challenge with most people’s platforms is that they are flat, uninspiring, confusing and occasionally feel really gross. They’re often one dimensional. You want your platform to be crystal clear but with some depth. There are six elements of a strong platform (plus a new thought I’ve been having about identifying your message) and most entrepreneurs only ever focus on one (almost always the same one). I believe that one of the most useful exercises you can do is to sum up your platform in a single page.

At the heart of marketing, you’re offering people a journey from Island A (where they don’t want to be) to Island B (where they’re craving to be). Sometimes you’re also offering them Island C (a new, brighter possibility they might have never considered). And sometimes you’ll need to be aware of their Island Z (the fears that keep them from even looking at their issue). Your business is like the boat that takes them from one island to the other. But the reason they want to get on your boat has a lot to do with your map and the route you plan from one island to the other – your point of view. And what will inspire them to work with you is when they get the deeper cause and bigger vision that your business is about that they share.

That’s the heart of it: ‘I can take you on this journey from one island to another’. If they trust that you can do that better than anyone else, they will hire you and buy from you.

But all most entrepreneurs do is talk about how fancy their boat is and try to push everyone to get on board.

When your platform is clear, the rest of marketing becomes so incredibly easy for you.

But, when it’s fuzzy, expect to struggle.

But as this gets clearer, you’re ready for the final step . . .

Step 4: Becoming a Hub

It’s one thing to know what you’d like to be known for and it’s another thing to actually be known for those things.

There’s the old saying that it’s not what you know, it’s who you know.

But, I’d take it a step further: it’s who knows what you know.

The idea of becoming a hub is to become like the hub of a wheel – where all the spolks connect. You become the center of a certain community, the trusted advisor or got to person.

That’s the idea.

The goal is to make it really easy to find you and safe to approach you.  Most businesses actually make it very hard to be found and hard for people to spread the word. You want to make it almost impossible to miss you.

Your paths are the ways people find you (e.g. social media, ads, PR, networking, speaking, writing etc.).

And the clearest way I know to use paths effectively so that your ideal clients can find you is to identify your hubs. There are some videos you can watch on this too. Using hubs in your marketing is what I call warm marketing. Trying to convince total strangers to pay you money is what I call cold marketing. And cold marketing doesn’t work very well. Warm marketing, the strategic use of hubs, works very well.

Word of mouth will always be the most powerful force in marketing and so focusing your efforts on delighting your existing clients is, hands down, the best long term strategy (watch some videos here). But some people are much more connected and respected than others. Clearly a raving endorsement from a client of yours who no one really knows or likes will not have as much impact as someone like Oprah Winfrey endorsing you. Oprah is a powerful hub. But, in your city, industry and niche there are hubs too. You can do ‘cold’ marketing all day long (e.g. cold calls, direct mail, bill boards etc.) but it won’t be a fraction as effective as what I call ‘warm’ marketing where you are introduced to your ideal clients by others (hubs).

There are seven general types of hubs – how many of them have you identified? And have you created a database of them? I can’t think of anything more useful.

And of course there’s a level even beyond warm marketing – where you become a hub.

Being a hub is like being a host. You’re inviting people into you space. Which means we need to talk about something I call, your container. Most entrepreneurs overlook this. Once people find you . . . then what? You must make it safe for people to approach you and want to engage with you. You must make it really easy for them to get to know you at their own pace. This often means giving them some free samples of your work like the pink spoons you might find at an ice cream shop. But, like the ice cream shop, you can’t only give out pink spoons. You need to sell ice cream in single, double and triple scoops. You need to sell buckets and ice cream cakes. A yoga studio needs free classes to attract students but also drop ins, monthly passes, weekend retreats and teacher trainings. On your website, it’s vital to have some ‘free gifts‘ that you can offer people so they can get to know you without having to opt in to anything.

The container is about your business being safe to approach but also sustainable for you. If the paths are like water faucets and water is more clients and money then your container is like a bucket, and most entrepreneurs have a very unattractive and leaky bucket.

For most entrepreneurs there are ten fundamental elements of their container I’d advise them to work on pulling together.

You need all three: platform, paths and a container.

*

There’s a lot to think about in marketing.

It can take some time. Most people over estimate what they can do in a year but underestimate what they can do in a decade.

Here’s to a form of marketing that speaks to our virtues not our vices, and that uplifts us into living more full and whole lives.

I wish you well in your journey. I hope that you are found by the perfect people, at the perfect time and in the most perfect ways.

warmest,

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